Wearing pretty lingerie can really make a difference to your day. Wearing Naja's lingerie can also make a difference to another woman's day. The brand aims to empower women by not only creating beautiful and flattering lingerie, but also by employing single mothers or those that are the heads of household. All children of Naja's employees are supplied with books, uniforms, supplies and school meals.
Through their Underwear For Hope program, Naja also employ women living in poverty in Colombia to make lingerie bags that are offered with each purchase. They also donate 2% of their revenue to local charities to provide education for these women. They also aim to constantly decrease their environmental footprint.